Most blog networks don’t look at already established blogs, but established blogs can sometimes use the most support, promotion, and power of being part of a group, and that is why Sarah Perez decided to create a blog network of established technology focused blogs.
One of her major concerns was making sure the network was a close circle of friends who were willing to work together to combine their talents, skills, and resources to build a network brand that would lift each site to the next level.
Grand Effect was that creation. We definitely owe a small part of our existence to thought leaders like 9rules, TechCrunch and others, but we know we have created something special here.