Shavelogic

An innovative product form-fitted into a high-performance package.

In a creative partnership with The Richards Group, we created a brand identity for Shavelogic, a revolutionary men's grooming company rooted in science and technology. Shavelogic created a grooming company that would actually deliver a better shave, not just market one. So we applied the “no gimmicks, no bs, just the best shave of your life” strategic platform created by TRG, and created a sleek, premium, and precise brand that is guaranteed to stand out against the rest of the visual noise in the shaving category.

It’s success was two-fold: First, the brand disrupted the category in a visual way that caused the entire competitive lineup to shift to a modern, clean aesthetic. Secondarily, the brand also grew to become a threat to the bigger brands in the industry, triggering the sale of the company and its patents in order to eliminate the competitive threat that the rising brand posed.