Cooper Complete

Cooper Complete is a line of nutritional supplements created by Dr. Kenneth Cooper rooted in science and wellness.

After many years of success in the market, this health and wellness brand saw a decline in sales due to emerging store brands. They were well established, well known, and trusted, but they were having trouble attracting new consumers due to an oversaturated shelf. We jumped at the chance to save the day by designing a system based on a perfect mix of science and wellness, while also making the product explode off the shelf, oozing with approachability and modern style.

Rebranding
Visual Identity System
Verbal Identity System
Brand Guidelines
Brand Architecture
Competitive Study
Illustration
Packaging
Sales Collateral
Brand Merchandise
Brand Messaging

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