Motel 6 Classic

The rebirth of America’s classic hospitality icon.

This integrated brand identity and environmental design system was based off an idea that would revolutionize an industry – for weary travelers, offer a clean, comfortable place to stay at an affordable price. And since its inception in 1962, there have been many imitators, but only Motel 6 can lay claim to being the original, the template, and the one true classic. To be classic means you have stood the test of time and have been deemed to have lasting worth.

It means you never go out of style.

These are the qualities that we paid reverence and homage to as we redesigned the brand identity and property environment for the first and original Motel 6 location in Santa Barbara, California – transforming it into a vintage, yet fresh, one-of-a-kind mid-century modern classic motel on the beach for a new generation of travelers, while staying true to their budget-oriented roots.

Architecture design collaboration by LeoDaly